 |
Lan Zhao | |
| Professor Zhao's Webpage at SUNY Old Westbury | Biography: Lan Zhao is a Professor in the Department of Mathematics/Computer & Information Science at SUNY/College at Old Westbury. She received her PhD in Applied Mathematics from Brown University. Her specialty was Operations Research. Her research interests include: Nash – Equilibrium of Internet Marketing Competition, Optimal Design of Internet Advertising, Statistical Analysis of Marketing Data, and Network Equilibrium Models and Applications to Transportation, Economics, and Marketing.. Selected Publications: An Integrated Framework for the
Design of Optimal Web Banners A Network Equilibrium Framework for Internet Advertising: Models, Qualitative Analysis, and Algorithms A Network Modeling Approach for the Optimization of Internet-Based Advertising Strategies and Pricing with a Quantitative Explanation of Two Paradoxes
|
Favorite
Links:
State University of New York College at Old Westbury SUNY Old Westbury Mathematics Department
|