|Professor Zhao's Webpage at SUNY Old Westbury||
Lan Zhao is a Professor in the Department of Mathematics/Computer & Information Science at SUNY/College at Old Westbury. She received her PhD in Applied Mathematics from Brown University. Her specialty was Operations Research.
Her research interests include: Nash – Equilibrium of Internet Marketing Competition, Optimal Design of Internet Advertising, Statistical Analysis of Marketing Data, and Network Equilibrium Models and Applications to Transportation, Economics, and Marketing..
An Integrated Framework for the
Design of Optimal Web Banners
A Network Equilibrium Framework for Internet Advertising: Models, Qualitative Analysis, and Algorithms
A Network Modeling Approach for the Optimization of Internet-Based Advertising Strategies and Pricing with a Quantitative Explanation of Two Paradoxes
Last Update: August 22, 2018