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Lan Zhao Lan Zhao
Professor Zhao's Webpage at SUNY Old Westbury


Lan Zhao is a Professor in the Department of Mathematics/Computer & Information Science at SUNY/College at Old Westbury. She received her PhD in Applied Mathematics from Brown University. Her specialty was Operations Research.

Her research interests include: Nash – Equilibrium of Internet Marketing Competition, Optimal Design of Internet Advertising, Statistical Analysis of Marketing Data, and Network Equilibrium Models and Applications to Transportation, Economics, and Marketing..

Selected Publications:

An Integrated Framework for the Design of Optimal Web Banners
Lili Hai, Lan Zhao, and Anna Nagurney, Netnomics 11: (2010) pp 69-83.

A Network Equilibrium Framework for Internet Advertising: Models, Qualitative Analysis, and Algorithms
(with A. Nagurney), European Journal of Operational Research 187: (2008) pp 456–472.

A Network Modeling Approach for the Optimization of Internet-Based Advertising Strategies and Pricing with a Quantitative Explanation of Two Paradoxes
(with A. Nagurney), Netnomics 7: (2005) pp 97-114


Favorite Links:

State University of New York College at Old Westbury

SUNY Old Westbury Mathematics Department


Last Update: August 22, 2018