Lan Zhao  
Professor Zhao's Webpage at SUNY Old Westbury  Biography: Lan Zhao is a Professor in the Department of Mathematics/Computer & Information Science at SUNY/College at Old Westbury. She received her PhD in Applied Mathematics from Brown University. Her specialty was Operations Research. Her research interests include: Nash – Equilibrium of Internet Marketing Competition, Optimal Design of Internet Advertising, Statistical Analysis of Marketing Data, and Network Equilibrium Models and Applications to Transportation, Economics, and Marketing.. Selected Publications: An Integrated Framework for the
Design of Optimal Web Banners A Network Equilibrium Framework for Internet Advertising: Models, Qualitative Analysis, and Algorithms A Network Modeling Approach for the Optimization of InternetBased Advertising Strategies and Pricing with a Quantitative Explanation of Two Paradoxes

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State University of New York College at Old Westbury SUNY Old Westbury Mathematics Department

Last Update: August 22, 2018