|Professor Zhao's Webpage at SUNY Old Westbury||
Lan Zhao is a Professor in the Department of Mathematics/Computer & Information Science at SUNY/College at Old Westbury. She received her PhD in Applied Mathematics from Brown University. Her specialty was Operations Research.
Her research interests include: Nash – Equilibrium of Internet Marketing Competition, Optimal Design of Internet Advertising, Statistical Analysis of Marketing Data, and Network Equilibrium Models and Applications to Transportation, Economics, and Marketing..
Selected Recent Publications:
An Integrated Framework for the
Design of Optimal Web Banners
A Network Equilibrium Framework for Internet Advertising: Models, Qualitative Analysis, and Algorithms
A Network Modeling Approach for the Optimization of Internet-Based Advertising Strategies and Pricing with a Quantitative Explanation of Two Paradoxes
A Global Oil Stockpiling Model
Last Update: August 12, 2017